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And yet there were games where it was only added after it was called out. The previous Call of Duty (Black Ops 6, I think) got it after people started to notice AI slop in the game. The Alters had lines from AI yet it was only ever mentioned after people started to ask the devs (still no disclaimer there).
A wrench is a tool, it is designed to do a certain purpose with human effort. Photoshop is a tool, it is designed to do a certain purpose with human effort.
AI is not a tool, as it is akin to telling someone else to do your work for you. Except instead of a person, you're getting an algorithm to do it
Also photoshop has AI assisted options like generative fill, and content-aware fill.
What you are saying only applies to the new stuff. There are enough games, movies, series etc. to not having to touch the modern, AI generated slop for a good while. (Also, even if it's utilization had spread like some disease, there can still be some without it.)
My main point is that Steam should enforce a method that (could) lead to more transparency, while not giving the devs the option to not say anything. Of course, the devs CAN lie about it but that's different, if busted, than just not putting there an AI disclaimer.
It's not going to be meaningful though because at a bare minimum every game is going to be using AI augmented coding.
Then tag all of them, and perhaps add a new filter to the store for it. Also, if the devs want to disclose the extend of the AI usage (if "it's just that" or more), then they can already do that. The users can decide what to do with the information. The point is that it must be there by default, not based on how honest the devs (or publishers or whoever sets up the store page) feel that particular day.
I've only used AI for one game development project ever. It was a card game where I had Microsoft's AI (back when GitHub Copilot was first announced) autocomplete a design document.
Here's an example of a card from that game:
I haven't felt the need to have a fictional person who has no idea what they're doing interfere with my projects since.
I mean, I was pretty clearly talking about coding, not whatever that is. And even for the time period you're talking about (github copilot just coming out) that's embarrassingly poor output to the point where I'm going to have to blame user error.